Privacy Policy

Airen Realty Inc. d/b/a TradeMyHome ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

We may collect information about you in a variety of ways, including:

Personal Information You Provide

When you submit a form, request a consultation, or contact us, we may collect personally identifiable information such as your name, email address, phone number, and property address.

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including your IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit. This information is collected through server logs and similar technologies.

Referral, Campaign, and Attribution Information

We may collect referral, campaign, and attribution information, such as referring URLs, campaign parameters, advertising click identifiers, and similar information that helps us understand how visitors reached our website or interacted with our marketing.

Appointment and Scheduling Information

If you schedule an appointment or consultation through our website, we may collect and store appointment-related information, including the date and time of the appointment, the type of appointment, contact information associated with the booking, booking source information, and related scheduling metadata.

2. Cookies, Pixels, and Similar Tracking Technologies

We and our service providers may use cookies, pixel tags, web beacons, clear GIFs, single-pixel GIFs, scripts, and similar technologies (collectively, "Tracking Technologies") in connection with our website and certain electronic communications.

Pixel tags are small electronic files or pieces of code that are generally not visible to website visitors and may operate together with cookies or similar technologies on a visitor's device.

We and our service providers may use Tracking Technologies to understand how visitors interact with our website, count visits to particular pages, measure events such as form submissions or other website interactions, improve our services, measure the effectiveness of advertising campaigns, create or segment advertising audiences, and support personalized or targeted advertising where permitted.

Some Tracking Technologies may collect or process information such as IP address, device and browser information, website activity, advertising identifiers, and other information associated with your interaction with our website. Where permitted and appropriately configured, certain advertising or measurement services may also use information you provide through our website to improve measurement or advertising effectiveness.

We use a consent-management system that allows visitors to control certain categories of Tracking Technologies. You may choose Accept All, Reject All, or Manage Preferences. Some Tracking Technologies are controlled by your Analytics or Advertising consent preferences. Technologies used primarily for advertising or audience-building, such as certain advertising pixels, are intended to operate only when Advertising is enabled. Other measurement technologies may load when Analytics is enabled while advertising-related storage and personalization signals remain denied until Advertising consent is granted.

You may also use browser or device privacy settings and other available preference mechanisms to limit certain forms of tracking. Browser-based privacy controls may vary by browser, device, and service provider.

3. How We Use Your Information

We may use the information we collect about you to:

• Respond to your inquiries, route and manage leads, and provide the services you request
• Schedule appointments and manage customer and lead relationships
• Send you information about our programs, listings, and services
• Improve our website and services
• Analyze usage trends and measure the effectiveness of our marketing, including attribution and campaign measurement
• Support remarketing or personalized advertising where consent permits
• Comply with applicable laws and regulations
• Protect the security and integrity of our website and business

Property Valuations and TradeMyHome Estimates

When you submit property information through our website, Your Home Sold Guaranteed Realty – TradeMyHome™ may use your property address and relevant property characteristics to generate an automated estimate of your property's potential market value.

To provide this service, we may share property-related information with third-party real estate data and valuation providers, including RentCast. These providers may use public property records, comparable property information, market activity, and automated valuation models to generate estimates.

We may store your most recent property valuation, periodically update it, and use it to provide personalized real estate information, including our TradeMyHome Estimate email communications, subject to your communication preferences and applicable law.

Automated property valuations are estimates only. They are not appraisals, guaranteed sale prices, binding purchase offers, or guaranteed TradeMyHome trade-in amounts. Actual property values may differ based on property condition, market conditions, and other factors.

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in our emails or by contacting us through the methods described in this Privacy Policy. Unsubscribing from marketing emails will not necessarily prevent communications related to services you have separately requested.

4. Disclosure of Your Information

We may share information we have collected about you in certain situations, including:

Service Providers

We may share your information with third-party vendors and service providers that perform services on our behalf, such as email delivery, analytics, advertising measurement, scheduling, and customer relationship management. These service providers are authorized to use your information only as necessary to provide services to us.

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information where required to do so by law or in response to valid requests by public authorities.

5. Analytics

We use analytics services to help us understand how visitors use our website. These services may collect information about your use of our website and report website trends to us. Analytics Tracking Technologies are intended to load when Analytics consent is enabled through your consent preferences.

6. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain appropriate business and transaction records, comply with legal or regulatory obligations, resolve disputes, and enforce our agreements. Different categories of information may be retained for different periods depending on the nature of the information and the reason it was collected. Certain real estate or transaction records may be retained for periods required by applicable law or regulation.

7. Your Privacy Choices

You have certain choices regarding the information we collect and how it is used:

Consent Preferences

When you first visit our website, you will be presented with a consent banner allowing you to Accept All, Reject All, or Manage Preferences for Analytics and Advertising categories of Tracking Technologies. You may update your preferences at any time by clicking the "Cookie Preferences" link in the footer of our website.

Email Communications

You may opt out of receiving marketing emails from us by following the unsubscribe instructions included in each email or by contacting us directly.

Browser Controls

Most web browsers allow you to control cookies through browser settings. Please note that disabling cookies may affect the functionality of our website. Browser-based privacy controls may vary by browser, device, and service provider.

Contact Us with Privacy Questions

You may contact us at any time with questions or requests regarding your personal information using the contact information in the Contact Us section below.

8. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

9. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take appropriate steps to address the information in accordance with applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us: