Understanding the Age in Place Home Seller
1. Tailoring Your Home for the Senior Market
Overview:
When preparing a home for sale in the Age in Place market, it’s crucial to consider the needs of older adults as Home Seller. This might mean retrofitting the home to enhance accessibility, such as installing grab bars in bathrooms, ensuring there are no tripping hazards, and possibly even considering the installation of stairlifts if the property has multiple levels.
2. Marketing to the Right Audience
Housing/Room Type:
Highlight the aspects of your home that appeal to seniors. This could include a single-level layout, low-maintenance gardens, and proximity to healthcare facilities.
3. Pricing Strategically
Costs:
Correct pricing of your home is vital. While you want to remain competitive, it’s also essential to consider the added value of any senior-friendly modifications you’ve made.
4. Showcasing Care Accessibility
Provision of Care:
Emphasize any local in-home care services or nearby medical facilities. This information can be a significant deciding factor for buyers in this market.
5. Highlighting Amenities and Conveniences
Typical Amenities:
Showcase local amenities like community centers, parks, and shopping areas that are easily accessible and senior-friendly.
6. Lifestyle Services: A Key Selling Point
Typical Lifestyle Services:
Detail services like local transportation options, meal delivery services, and housekeeping or maintenance services that might be available in the area.